
Fiesta – Old Spanish Days
In the year 1924, two circumstances motivated the first Fiesta. First there had for some time been a feeling among the business people of the city that Santa Barbara should have an annual summer event to entertain and attract visitors. The city had come to be a favorite place for winter tourists, but these visitors had not been drawn here in any considerable number during the summer months.
Secondly, in August of 1924, the Community Arts Association of Santa Barbara planned the opening of the new Lobero Theatre, which had been erected on the site of the old historic theatre founded by Josx (Giuseppe) Lobero and built by the assistance of Col. Wm. Hollister. A member of the Community Arts Association, J. Wm. McLennen, conceived the idea of having a celebration to mark the opening of the new theatre. He approached a merchants’ association and a committee was formed of which Charles E. Pressley was elected chairman. The group began to formulate plans for the celebration, to be comprised of a number of activities to include a parade, aquatic and sports events and, of course, a gala celebration at the theatre on its opening night.
1924 — The First Historical Parade
1926 — La Fiesta Pequeña
1934 — Noches De Ronda Santa Barbara County Courthouse Garden Â
1936 — La Misa Del Presidente
1949 — El Mercado

With it’s history in place, the Fiesta for me represented nearly a week of eating good Mexican food, drinking a lot of beer, and watching the fiesta goers from one of the best vantage points.
My friend Arturo was the son and nephew of the owners of two of Santa Barbara’s finest restaurants. The El Paseo restaurant, one of the two, was located in the historic El Paseo, in the center of downtown. The main section was an open air plaza with a balcony that housed a couple offices, the important one being a local modeling agency. Second only to the beautiful girls entering and exiting the agency was that the balcony served as a comfortable bird’s eye view for fiesta goer’s down below. By early evening the plaza was standing room only.
Papagallo’s has closed, the tortas sold at the El Mercado don’t seem to taste the same, and dancing to a mariachi band under a string of lights on a side street corner can no longer be found.